HydrogenPay Ad Campaign

marketing design

HydrogenPay Ad Campaign

Client HydrogenPay
Date April 2023

OVERVIEW

Hydrogen, a payments company by Access Corporation, aims to be the powerhouse for Africa's payments ecosystem. With a bold ambition to process a significant percentage of transactions primarily for business owners, senior managers in SMEs and HoReCa (hotels, restaurants, and catering) businesses.

The goal of this campaign is to promote Hydrogen InstantPay and Hydrogen POS solutions to increase awareness and product adoption targeting 10,000 signups for both products over the duration of the campaign.

CHALLENGE

Since the ad was to be launched across selected digital platforms (including Facebook, Instagram, Twitter, LinkedIn, Youtube, Eskimi, Opera, Pulse, and Business Insider Africa), We focused on clear communication through engaging visuals, relevant photography, and concise messaging.

The approach aimed to attract the core target audience and educate them about Hydrogen's offering.

Impact

The campaign effectively boosted Hydrogen’s visibility among target audiences. Since launching the merchant business in April 2023, Hydrogen has onboarded over 11,000 active merchants across every state in Nigeria.

Its transaction volume also grew to billions within the first two months, and it has processed 15 trillion Naira in transactions across its different channels in 2023.

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